CHAPTER ONE: THE PHILOSOPHY AND PSYCHOLOGY OF INTERIOR REDESIGN

• Interior Redesign Defined

CHAPTER TWO: PRINCIPLES OF REDESIGN

• Seven Steps of Redesign

• Study the Room/Focal Point

• Traffic patterns

• Balance, Scale, Weight

• Layout Options

CHAPTER THREE: A LAYERING APPROACH

• Furniture

• Lighting

• Artwork

• Plants

• Accessories

CHAPTER FOUR: ROOM SPECIFICS

• Entertainment Centers

• China Cabinets

• Bookcases

CHAPTER FIVE: WORKING WITH THE CLIENT

• Multiple Services to Offer

• Previews

• In-Home Consultations: Color, Window Treatments, etc.

• Client Shopping

• Party Preparation/Holiday Decorating

• Move-Ins and Relocation

• Listen, Listen, Listen!!

• Keeping Continual Contact

CHAPTER SIX: REAL ESTATE STAGING

• Redesign vs. Real Estate Staging

• Psychology of RES

• Working for the Realtor/Seller

• The Property Assessment

• Approaching Agents/Real Estate Companies

• Move-in/Relocation Services

• Vacant Home Staging

• Steps in Staging Process

CHAPTER SEVEN: MARKETING YOUR SERVICES

• 10-Second commercial

• Networking Groups

• Speaking engagements

• Home Shows

• In-Store Promotions

• Auctions

CHAPTER EIGHT: STARTING YOUR OWN BUSINESS

• The Business Plan

• A Corporate Decision

• Goal Setting

• Marketing Materials

• Choosing a Name

• Manually vs. Computer

• Insurance

• Advertising

• Free Publicity

• Websites

CHAPTER NINE: TOOLS OF THE TRADE

• Your Portfolio

• Taking Your Photos

• Tool Kit

• Dress for Success

• Ethics

• Top 10 To-Do’s

CHAPTER TEN: RECOMMENDED READING

• Research and Study

• Design and Fun

• Magazines

CHAPTER TEN: BUSINESS FORMS

• Forms